Magnum
The Fraud
Magnum, renowned as the leader in high-quality, indulgent ice cream products, faced a challenge when consumers began considering store-brand imitations as 'Magnum-like' ice creams.
To address this, we crafted a story with a witty sense of humor featuring a woman who discovers that her partner has been buying fake Magnums all along, realizing this fraud was just the beginning.
*Agency: LOLA Mullenlowe Mad
*Published in: UK
To address this, we crafted a story with a witty sense of humor featuring a woman who discovers that her partner has been buying fake Magnums all along, realizing this fraud was just the beginning.
*Agency: LOLA Mullenlowe Mad
*Published in: UK
