Persil x Arsenal FC
The Autograph
To promote the new Persil capsules, we created a short film starring Arsenal and England star Bukayo Saka, where we flipped the script, casting Persil’s newest product as the villain of the story.
We also teased the film with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning our outdoor advertising into highly sought-after collector's items.
*Agency: Lola Mullenlowe
*Published in: UK
We also teased the film with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning our outdoor advertising into highly sought-after collector's items.
*Agency: Lola Mullenlowe
*Published in: UK
