Magnum
Pleasureverse
We launched an initiative to encourage thousands of avatars to break free from the metaverse and enjoy real ice cream in the physical world.
As part of the campaign, we also developed the first-ever virtual VR goggle as a wearable on Ready Player Me. This innovation allowed over millions of users to customize their avatars and receive a code for a real Magnum ice cream.
*Agency: Lola Mullenlowe Madrid
*Published in: Global
As part of the campaign, we also developed the first-ever virtual VR goggle as a wearable on Ready Player Me. This innovation allowed over millions of users to customize their avatars and receive a code for a real Magnum ice cream.
*Agency: Lola Mullenlowe Madrid
*Published in: Global
*Posters designed by: Yan Graller, Alan Chung.