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MAGNUM
CLASSICS CAN BE REMIXED








How do we connect a 30-year-old ice cream with Generation Z? By tapping into their nostalgia for retro culture.

The remix was trending topic on TikTok and reached #2 of Kylie's most streamed songs on Spotify right after the original. And #1 for Peggy.


*Agency: LOLA MullenLowe
*Launched in: Cannes Film Festival