MAGNUM
CLASSICS CAN BE REMIXED
How do we connect a 30-year-old ice cream with Generation Z? By tapping into their nostalgia for retro culture.
The remix was trending topic on TikTok and reached #2 of Kylie's most streamed songs on Spotify right after the original. And #1 for Peggy.
*Agency: LOLA MullenLowe
*Launched in: Cannes Film Festival
The remix was trending topic on TikTok and reached #2 of Kylie's most streamed songs on Spotify right after the original. And #1 for Peggy.
*Agency: LOLA MullenLowe
*Launched in: Cannes Film Festival
Press: Adage - The drum - Vogue - Lüzer's Archive - Yahoo! - Cosmopolitan - Bandwagon - Shots.net - Glamour - La Vanguardia - Warner Music - Reddit - Daily Mail - Vanity Fair - NME - Harpers Bazaar - Msn - Elle