Dove
Real Virtual Beauty
It’s no secret the gaming industry could be more welcoming towards women and femmes. Female avatars often look the same, perpetuating unrealistic beauty stereotypes for many of its players.
For Dove’s first gaming campaign ever, we partnered with Epic Game’s Unreal Engine and Women in Games to create a collection of avatars inspired by real women.
*Agency: Lola Mullenlowe Madrid
*Published in: UK
For Dove’s first gaming campaign ever, we partnered with Epic Game’s Unreal Engine and Women in Games to create a collection of avatars inspired by real women.
*Agency: Lola Mullenlowe Madrid
*Published in: UK
Cinthia’s battle
This is the story of Cinthia, a video game character who,
after defeating the last enemy, finds herself facing one
much more important battle.
Coco’s run
Sam’s flight
The legend of Lily
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